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Monday, January 16, 2017

Helping Our Teens to College

                                   Helping Our Teens to College 
By Albert B. Kelly

I came across some stats that I found absolutely amazing courtesy of David Kirp, a professor at Berkley in a piece he wrote for the NY Times.

To begin with, Dr. Kirp points out that there are roughly 200,000 high school graduates a year who have been accepted by colleges around the country but they never bother to enroll. That’s an astounding number, but it came as no surprise to learn that most of these students come from lower income families and resource-poor school districts.

It’s not hard to figure out; kids from low income families with everything that this implies, have far less support and help and they find the admissions process to overwhelming to handle on their own. Come from a poor district, and the guidance counselors have a case load that is itself overwhelming. 

Faced with this and any number of other challenges, and it is no surprise that many of these students don’t enroll even though they’ve been accepted. According to the numbers, only 3% of students from the lower income brackets go to top universities.

But knowledge is power and it’s surprising how a little knowledge on the admissions process opens doors at top universities for these students. As an example, Dr. Kirp points to research tracking 40,000 seniors from lower income families who scored in the top 10 percent on SAT and ACT exams.

When these students got help in the form of information telling them how to pick schools that matched their areas of interest, information on graduation rates, cost estimates of each school, and other important information, they were 78% more likely to be accepted by the top universities.

Throw in a waiver of the application fee, and those numbers went up. The researchers estimate that the cost for this targeted outreach came to about $15 a head.

Another surprising number that Dr. Kirp cites is the upwards of 40% of high school graduates in urban school districts that never step foot on a college campus; many for the reasons mentioned earlier. Believe it or not though, a simple text message to remind the student and offer support actually gets results.

That’s right, a simple text message- and why not? After all, we live in a mobile and digital and none more so than our young people.

A text message-based strategy used on a group of 5,000 young people reminding them of enrollment deadlines, attaching links to enroll, and offering an advisor, saw a 72% enrollment rate as opposed to 66% for those that didn’t receive a text. The cost was $7 a head.

I don’t want to underestimate the great strides we’re already making today. The Give Something Back Foundation founded by Bob Carr, in partnership with Bridgeton-based SJ First Star Collaborative which is funded by Pascal Sykes Foundation and managed by Melissa Helmbrecht, have awarded 53 college scholarships to Bridgeton area students.

But I mention the interventions of direct outreach to students, in the various forms highlighted above, because they’re cost effective and because we will continue to face many challenges with our students.

And any tool or strategy that can connect our young people with college will not only change their lives in the near term, but will improve our community over time.

Not everyone young person graduating college will return to our area as their career choices and opportunities will largely dictate where they go. But enough of our young men and women will return and they will open businesses, teach in our schools, sit in leadership positions, and shape our future.

We may not all be here to see the fruits their labors and the yield on our investment, but that makes it no less important a factor in what our community will be in decades to come. We ignore this at our own peril.  

But just as importantly, when dollars at a minimum, finding tools that show measurable results- such as the use of counselors, providing information packages, and using text messaging to connect- with minimum expenditures is huge.


With limited resources, not every student can get a scholarship, but this is something that can be done at the local level. It means that groups and organizations such as the GSB Foundation, Pascal Sykes, Bridgeton Public Schools, and our other community partners collaborating - but it’s doable and affordable and we’ll be joining together to get it done.