College Merger Brings New Opportunities
By Albert B. Kelly
If you’ve been keeping an eye on news in our area, you’ve no
doubt read the recent articles about the possible merger of Cumberland County
Community College and Rowan College to create “Rowan College of South Jersey.
While there will be some people who oppose such a merger, I’m not one of them.
While I understand the desire to have a traditional county college dedicated exclusively
to serving the residents of Cumberland County, much has changed over the course
of a generation and the way we do community college must change as well.
Not coming from the world of higher education, my
perspectives are first and foremost those of the average consumer. That said,
over the last several years as a mayor concerned with the growth and well-being
of my community, I’ve been compelled to consider everything that might impact
revitalization, whether short term or long term, and this includes the role of
the community college.
I say that, because there are no magic bullets when it comes
to turning things around in a resource-poor community or county. There are the shorter
term things to be sure- things like new construction, redevelopment projects,
and infrastructure improvements- but these are only part of the picture and
they mostly have to do with brick and mortar on a timeline of a few years. The
other consideration is the people and what opportunities they will have and
whether or not they will be ready to seize opportunities when they arrive.
This idea of investing in people as out greatest resource and
readying them for future opportunity is more about the long term- a generation
perhaps- and it is precisely here that our community college can have its
biggest impact, but it may well require changing more than just college
governance. In fact, it may require changing the product, the branding, and the
way the product engages and serves its customers. It may require a full reset
like Cumberland County Community College and Rowan College merging to create
“Rowan College of South Jersey”.
As I said, much has changed over the course of a generation
and that includes both students and employers. Gone are the days when a 2-year
liberal arts degree opened doors because it signaled something meaningful to a
prospective employer. Today, everything is more specialized so that even entry
level positions require certain skill sets or “hard skills” and the community
college may be the best place to address this new normal. At the same time that
the employment landscape has changed, the average student has also changed.
One thing I constantly hear from those who work in higher
education is that far too many students are in need of remedial instruction
whether in math, English, or whatever because they simply lack the foundation
to do college-level work. The other issue has to do with “soft skills” which
are different from hard skills. Soft skills include everything from
presentation (read dress) and listening, to resolving conflicts, team work,
leadership, time-management, attendance, attitude, courteousness, and
multitasking. Perhaps these might also become part of a new community college
frameowrk.
The merger of Cumberland County Community College and Rowan
College may be the perfect opportunity to chart this new course. If I’m right
about remedial needs and specialization and soft skills, then this might be the
moment to create this new product at the proposed “Rowan College of South
Jersey” (RCSJ).
It’s really about building bridges and tiers. If the
remedial track is a starting point for some, then it is also a bridge because
it can lead to the more specialized track. By the same token, this is also a
prime opportunity to expand the college footprint in Bridgeton in order to
better serve the residents on the western side of Cumberland County, such as students
that have English as a second language and older adults going back to school
later in life after years in the workforce.
My point is that this merger, at least to my mind, is not
about the failure or deficiency of one college or the other so much as it is
about maximizing the strengths of each and creating a framework that is
adaptable and responsive not to what we want a typical community college
student to be, but to the students we have.
There are moments that lend themselves to creativity and experimentation
and when the moment passes, it often doesn’t show itself again. This is our
moment.